Launching an eMobility Public Private Partnership

Overview

Transportation is the primary contributor to greenhouse gas emissions and air pollution in the U.S. To address this challenge, clean and electric transportation has emerged as the primary solution empowering the transportation sector to find ways to adopt new technologies and reconsider the existing infrastructure.

LDR lead the formation of an eMobility public-private partnership (P3) within a major U.S. metropolitan city. By facilitating working sessions with stakeholders ranging from Fortune 500 companies to grassroots electric vehicle enthusiast groups — LDR supported the municipal government to build a nationally recognized e-mobility initiative, representing a bold step for the region’s journey and commitment to becoming a leader in clean transportation.

The Goal

Tasked with accelerating the momentum of launching an eMobility P3, LDR turned its focus to coalescing the initiative into a streamlined, operational organization with formal governance and modern systems of engagement.

The Challenge

Establish cross-industry alignment, formalize organizational governance and identity, and create systems for new and existing stakeholder engagement.

The Results

Strategy
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Established an internal regulatory body, as well as operational and programmatic structures based on legal diligence and global e-mobility initiative benchmarking. Fostered partnerships between government agencies and transportation industry stakeholders including automakers and fleet managers.

Management & Operations
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Attracted two Fortune 500 energy companies as financially contributing member organizations to help sustain the organization and provide highly involved subject matter support among other resources, yielding positive press from numerous publications including Forbes and Reuters.

Marketing & Digital
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Created a distinct brand identity and digital footprint, including the development of a logo and brand kit, website build, social media account management, and digital campaigns.

CASE STUDIES